Privacy Policy

Last updated: 12/8/25

This Privacy Policy explains how DK Consulting (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit www.applied-creativity.co.uk or use our services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Business Name: DK Consulting
Trading Name: Applied Creativity
Business Structure: Sole Trader
Registered in: United Kingdom
Contact Email: hello@applied-creativity.co.uk

We are the data controller responsible for deciding how your personal data is processed.

2. Data We Collect

We may collect the following personal data when you interact with us:

Information you provide directly:

  • Name and contact details (email, phone number, address)
  • Account login details (for online courses)
  • Payment information (processed securely via Stripe)
  • Any messages or enquiries you send us

Information we collect automatically:

  • IP address and browser type
  • Pages visited, time spent on site, and clicks (via Google Analytics)
  • Cookies that remember your preferences

We do not collect special category data (such as health, political opinions, or religious beliefs) unless you choose to provide it.

3. How We Use Your Data

We process your data to:

  • Deliver training courses and coaching services
  • Manage your account and provide customer support
  • Process payments and send invoices
  • Email you about course updates or relevant services (only if you’ve given consent)
  • Improve our website and services through analytics

We process your data lawfully under:

  • Contract (when you purchase our services)
  • Consent (for marketing emails)
  • Legitimate interests (to improve our services)
  • Legal obligations (tax and accounting records)

4. Cookies and Analytics

We use cookies to make our site work and to understand how it’s used.
We use Google Analytics to track anonymous usage data. You can disable cookies in your browser, but some features of the site may not work.

5. How We Share Your Data

We do not sell or rent your personal data.

We only share your data:

  • With service providers who help us run our business (e.g. Stripe for payment processing)
  • Where required by law or court order

6. How Long We Keep Your Data

We keep your personal data for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. For accounting purposes, we retain payment records for at least six years.

7. Your Rights Under GDPR

You have the right to:

  • Access the personal data we hold about you
  • Request corrections if it’s inaccurate or incomplete
  • Request deletion of your personal data
  • Restrict or object to our processing of your data
  • Withdraw consent (for marketing) at any time
  • Request a copy of your data in a portable format

To exercise your rights, contact us at hello@applied-creativity.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.

8. Data Security

We take appropriate measures to protect your data, including secure payment processing, password-protected systems, and encrypted communications.

9. International Transfers

We store your personal data in the UK. If our service providers are based outside the UK, we ensure they meet UK GDPR standards for data protection.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please email us at: hello@applied-creativity.co.uk